TANACHIRA Group recently held Townhall 2025, outlining its strategic direction and vision for the upcoming year. The company is committed to driving growth towards becoming a leading lifestyle conglomerate in the region through continuous business expansion and the adoption of digital technology to enhance customer experiences.

Led by Mr. Tanapong Chirapanidchakul, CEO, along with the company's executive team, the event revealed key goals and strategies for 2025. The focus areas include expanding the brand portfolio to align with evolving lifestyle trends, enhancing customer experience through Digital Transformation, and driving international investment to strengthen the company’s global presence. The event was honored by the presence of Mr. Nathasorn Boontanorm and Mr.Nitiphan Phanwiroj, Board Members, as well as a strong turnout of TANACHIRA employees, reflecting the team’s collaboration and readiness to propel the company forward.

Additionally, TANACHIRA Group is reinforcing its commitment to sustainability by embedding strong ESG principles, emphasizing human capital development, and fostering an organizational culture that prioritizes social and environmental responsibility. This approach ensures long-term sustainable growth.

To achieve its 2025 objectives, TANACHIRA Group is driving the organization forward with the 3P strategy – Profitability, Productivity, and Performance—serving as the key pillars for success while delivering an elevated experience for customers and stakeholders alike.

For more information, visit www.tanachira.co.th.

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