Pandora Reinforces Its Success in Building a Brand Community Through Digital Platforms, Winning Best Brand Performance on Social Media for the Fourth Consecutive Year at the Thailand Social Awards

Pandora, the leading Danish jewelry brand under TANACHIRA Group, has once again made a significant impact on social media. Led by Ms. Supatcha Tangkananan, Head of Lifestyle Strategic Marketing Group, and her team, Pandora has consistently demonstrated excellence in digital engagement. Most recently, the brand secured a FINALIST position in the BEST BRAND PERFORMANCE ON SOCIAL MEDIA – GOLD & JEWELRY category at the 13th Thailand Social Awards, marking its fourth consecutive year of recognition.
This award highlights Pandora’s strong branding and communication strategies, which effectively drive customer engagement in the digital age. By focusing on content that resonates with its audience and crafting highly engaging campaigns, Pandora has seamlessly integrated itself into consumers’ lifestyles. The brand’s ability to deliver relevant and compelling content has resulted in a social media following of over 800,000 people, further strengthening its presence in the hearts of consumers.
This achievement reflects TANACHIRA Group’s commitment to driving its brands into the future, continuously enhancing and delivering exceptional experiences to customers.
For more information, visit www.tanachira.co.th.
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