TANACHIRA Retail Corporation Public Company Limited (TAN), a leading lifestyle and fashion retailer in Thailand, has announced a significant achievement in securing the rights to import and distribute MM6, a sub-brand of the globally renowned Maison Margiela. This brand is known for its limitless creativity, blending avant-garde fashion design with ready-to-wear functionality. TANACHIRA is set to offer an experience that merges luxury with innovative design by opening the first Mono Store in Thailand and Southeast Asia.

Ms. Natkamonruk Waijawudhikamolkorn Commercial Development & Merchandising Director, TANACHIRA Retail Corporation Co., Ltd. (TAN) stated, "Bringing MM6 Maison Margiela to Thailand marks another significant step in expanding our portfolio of global fashion brands. It caters to fashion enthusiasts and high-end customers who appreciate avant-garde styles and unique design concepts. MM6 Maison Margiela occupies the contemporary luxury segment, combining design and luxury to appeal to customers seeking distinctive and unparalleled fashion styles. This brand not only fills a gap in the premium fashion market but also strengthens Tanachira's strategy to lead in fashion retail by offering creative and unique choices to our customers."

The launch of MM6 Maison Margiela aims to target individuals with distinctive styles who appreciate fashion that clearly reflects their identity. TANACHIRA plans to open the first store in the first quarter, featuring the Spring-Summer 2025 collection, including limited edition items and collaborations with leading brands. The marketing and communication strategy will engage the target audience through collaborations with Key Opinion Leaders (KOLs), fashion influencers, and cultural icons that embody the essence of MM6, connecting experiences and lifestyles with the customer base.

Mr. Tanapong Chirapanidchakul Chief Executive Officer, TANACHIRA Retail Corporation Co., Ltd. (TAN) stated, “The introduction of MM6 Maison Margiela reflects TANACHIRA's vision in selecting brands that align with the lifestyles and behaviors of customers who value self-expression through fashion and sustainability. The brand emphasizes design and material selection that minimize environmental impact, aligning with TANACHIRA's business practices."

The first MM6 Maison Margiela Mono Store in Thailand and Southeast Asia is set to open in March 2025 at Siam Discovery, offering a diverse range of products including apparel, bags, and shoes, featuring the iconic Tabi shoes of the MM6 Maison Margiela brand.