TANACHIRA Retail Corporation Public Company Limited (“TAN”) has officially introduced its comprehensive Environmental, Social, and Governance (ESG) strategy, centered on the vision “Consistency - Sustainability - Long Term Growth”. The initiative reflects the company’s commitment to achieving a balance between business growth and positive impacts on the environment, society, and the economy, reinforcing its position as a leader in regional luxury lifestyle and fashion.

Mr. Tanapong Chirapanidchakul Chief Executive Officer, TANACHIRA Retail Corporation Co., Ltd. (TAN) stated, "Sustainability is about creating an organization that meets stakeholder needs while positively impacting the world. Growth should not only be measured by profit but by the value created for society, the environment, and the economy."

1. PLANET: Environmental Responsibility
   • Sustainable Packaging: Expansion of the HARNN Upcycle / Recycle Packaging Program, increasing the use of recycled and biodegradable materials.
2. PEOPLE: Strong and Sustainable Society
   • Employee Development: Specialized training programs for customer service and technological skills to support future growth.
   • Social Initiatives: Launch of TANACHIRA CARE to promote mental health and community well-being through charity sales and events.
3. PROSPERITY & WEALTH: Transparent and Sustainable Governance
   • Innovative Products and Services: Development of high-quality, consumer-focused products.
   • Transparent Business Practices: Strong adherence to governance principles to build long-term trust with shareholders and investors.

Mr. Tanapong concluded, "Our focus is on creating lasting value, not just organizational growth. By embracing ESG, TANACHIRA is positioned to drive positive change and deliver sustainable outcomes across all dimensions."