8 November 2024, Bangkok – TANACHIRA Retail Corporation Co., Ltd. (TAN) reaffirms its vision to support art, community, and sustainable culture by participating as a sponsor in Awakening Bangkok 2024. This year, TANACHIRA joins in the special celebration of the 60^th anniversary of Marimekko’s iconic Unikko print, showcasing this signature floral design in a vibrant projection on the façade of Museum Siam, Thailand's historic learning museum. This collaboration elegantly merges international artistry with Thai cultural heritage, underscoring TANACHIRA’s mission to becoming a Leading regional fashion lifestyle.

Mr. Tanapong Chirapanidchakul Chief Executive Officer, TANACHIRA Retail Corporation Co., Ltd. (TAN) stated, "TANACHIRA is committed to promoting art and culture, as we believe art has the power to connect people from diverse cultures and spark new inspirations. This philosophy is beautifully embodied by the Marimekko brand and its iconic Unikko print a global symbol of simple beauty and a distinct, modern lifestyle.

This year, as we celebrate the 60^th anniversary of the Unikko print, we are proud to be part of Awakening Bangkok 2024. Marimekko has collaborated with Alternative Reality Studio to present Unikko in a digital format projected onto the exterior of Museum Siam, one of Thailand's most culturally significant buildings. This celebration mirrors similar Unikko projections on major landmarks worldwide. Our participation underscores TANACHIRA’S mission to support art and culture. I believe this year’s event will be a significant step in inspiring and providing visitors with an opportunity to experience art in new dimensions, set against the historic and vibrant atmosphere of Bangkok a true cultural hub of Thailand.”

Mr. Pongsiri Hetrakul, Director of the Awakening Bangkok Festival, stated, "We are thrilled to collaborate with TANACHIRA this year, especially in presenting the iconic Unikko print as a digital artwork projected onto the historic Museum Siam building. This endeavor not only enhances the vibrancy and atmosphere of the event but also reflects our commitment to fostering connections through timeless art across diverse cultures. It offers visitors a unique experience, opening a new dimension in the appreciation of art.”

The Awakening in Bangkok 2024 festival is a uniquely inspiring art event. Visitors are invited to witness the iconic Unikko print, originally designed by textile designer Maija Isola, which this year celebrates its 60^th anniversary. This vibrant design, crafted to "bring joy to your everyday life," has long brought the beauty of blooming flowers to fashion and lifestyle products in striking patterns. The Unikko print, along with other captivating artworks, can be viewed at Museum Siam and other exhibition sites across Bangkok from 8-17 November 2024