November 1, 2024, Bangkok – HARNN Greater China Co., Ltd., a subsidiary of TANACHIRA RETAIL CORPORATION Co., Ltd. (TAN), is moving forward with its expansion plans for the HARNN brand across China. The strategy is built on three core pillars: Thai product quality, robust distribution channels, and highly skilled personnel. HARNN has rapidly established a presence in more than 170 locations within the first three months, successfully entering top beauty multi-brand stores such as AFIONA and LADY TODAY. Additionally, HARNN products are now available in major airport retail locations across China and have expanded to popular online sales channels with high visibility in the market. Looking ahead, the company plans to develop the SCape by HARNN franchise spa business, with the first branch set to open in Q1 2025. This initiative aims to provide Chinese consumers with a holistic HARNN brand experience, underscoring TANACHIRA’s commitment to becoming a Leading dynamic regional fashion lifestyle.

Mr. Tanapong Chirapanidchakul Chief Executive Officer, TANACHIRA RETAIL CORPORATION Co., Ltd. (TAN) provided an update on HARNN’s progress in the Chinese market: “One of HARNN’s key strategies is to expand its international customer base, especially in China, a vital market. In July, we hosted the HARNN China Strategy & Brand Conference, where we connected with our distribution network across various provinces in China. This event allowed us to explore new business opportunities, including expanding our spa franchise and distributing products through cosmetics chain stores in multiple cities. Currently, HARNN products are available at over 170 locations across China, including leading beauty retailers like LADY TODAY and AFIONA, as well as five stores in three major airports: Wenzhou Longwan International Airport, Tianjin Binhai International Airport, and Hangzhou Xiaoshan International Airport. HARNN products are also sold on popular online platforms such as Tmall, Xiao Hong Shu, Douyin, and JD.COM, enabling rapid and widespread reach to consumers.”

"With this dual-channel strategy spanning both offline and online avenues, we are confident that HARNN will achieve sustainable growth in the Chinese market and gain international recognition. Our top three bestsellers—Body Oil Spray, Hand Cream, and Aromatic Charm—reflect strong consumer reception in China."

In addition to distribution channels, HARNN emphasizes delivering lifestyle experiences that resonate with customers, essential to building a complete brand ecosystem. This approach includes developing the Scape by HARNN franchise spa, set to debut in Huzhou, Zhejiang, in Q1 2025, offering services that combine HARNN products with the art of traditional Thai massage.

HARNN Greater China has also established a new office in Hangzhou, Zhejiang, staffed by a team of over 20 professionals. This foundation is crucial for TANACHIRA RETAIL CORPORATION’S expansion efforts in China.

“The expansion into China is a key growth strategy for HARNN, driven by TANACHIRA Group, and an opportunity to present Thai products on a global stage. We are committed to developing quality products that meet the needs of consumers in a dynamic, high-potential market like China. With clear business objectives and thorough preparation, we are confident that HARNN will continue to grow sustainably and strengthen its presence over the long term,” concluded Mr. Tanapong