The success strategy of Marimekko in Thailand through its distinctive prints that inspire and bring vibrancy, leading to the creation of the Marimekko Community that creatively brings together people who love the iconic patterns.

Unveiling the ideas with Mr. Tanapong Chirapanidchakul, CEO of TANACHIRA GROUP, on Marimekko's journey over nine years in Thailand and its expansion into Singapore, with a commitment to create opportunities and strengthen the brand for the future.

Special thanks: Video from the Capital Markets Day event of Marimekko Oyj in Helsinki, Finland.