Marimekko, the iconic Finnish fashion lifestyle brand renowned for its distinctive prints, under the management of Tanachira Group, hosted a launch event for its 'Maridenim' collection, one of the key items for this season.

Artist Gorn PROXIE (@gorn.proxie) and Actress Minnie Phantira (@mintira.q), along with numerous media representatives, influencers, KOLs attended the event held at Central Chidlom.

The launch of Marimekko Maridenim was inspired by the beauty of everyday life and translated into creative designs. This marks Marimekko's first foray into premium denim, expanding beyond its lifestyle items. The collection features iconic Unikko floral prints and classic designs, catering to diverse preferences. It offers a range of denim pieces including shirts, jackets, and jeans in three styles: legacy straight, classic wide, and cool barrel. These are available in four classic shades: mid indigo, light indigo, black, and washed black.

Adhering to The Jeans Redesign guidelines, Marimekko promotes a circular economy by using organic cotton and minimizing hardware. This aligns with the brand's commitment to sustainability and environmental friendliness. Maridenim was first unveiled at Copenhagen Fashion Week in February and has received positive feedback, including in Thailand.

Create your own unique look with Maridenim, now available at all 13 Marimekko stores.

For more information, visit www.tanachira.co.th

#Marimekko #MarimekkoThailand #Maridenim #TAN #TANACHIRA