HARNN Greater China Co., Ltd., a subsidiary of TANACHIRA Group, is partnering with distributors to expand the HARNN brand's presence in Greater China. The company announced its strategy and business plan at the "HARNN China Strategy & Brand Conference" and met with over 150 provincial agents, distributors, and KOLs from China. HARNN's first store in China is scheduled to open in November at the Hangzhou Hubin Yintai In77 shopping mall in Hangzhou, Zhejiang Province. The company aims to open 2,000 points of sales and 50 franchised spas within three years, making it a regional lifestyle leader.

Mr. Tanapong Chirapanidchakul, CEO of Tanachira Retail Corporation Public Company Limited, stated that “TAN is committed to continuous growth and becoming a regional lifestyle leader through continuous overseas market expansion. HARNN has been successful in online marketing on Tmall Global since 2020 and has gained recognition from Chinese customers. This is reflected in the increasing popularity of its products, especially hand creams, body oils, face sunscreens, body washes, and body lotions, while rhe top three fragrances favored by customers are Jasmine Sambac, White Tea & Camellia, and Rose & Geranium. HARNN's core target group is women aged 24-40 who live in major cities and new towns. They can be divided into three sub-groups:

1. Educated mothers with high purchasing power who are willing to spend money on quality products for themselves and their children. They are interested in brands that are stylish, luxurious, and functional.
2. Middle-class consumers who value both internal and external self-care. They are interested in high-quality products.
3. Younger generations who are highly individualistic and seek out products that express their individuality.

Mr. Cheng Tsz Fung, Director of HARNN Greater China Co., Ltd., said that “the Chinese perfume and fragrance market is growing and is worth 10.9 billion yuan. It is growing rapidly at 11.2% and is expected to reach 30 billion yuan by 2025. This is a higher growth rate than the global perfume market. It is believed that HARNN has great potential for growth in this market. Therefore, the company will focus on distributing HARNN and Vuudh's body care, skin care, and fragrance products through a variety of omnichannel sales channels. In addition to the existing e-commerce channels, the company plans to expand into modern trade (MT) and traditional trade (TT) channels, where its distribution partners have expertise.”

The company focus on combining offline and online marketing by using local KOLs (Key Opinion Leaders) to promote the company's products on Xiaohongshu and Douyin, which have a large customer base. The company will also encourage online customers to try the products in physical stores, which will help to increase brand awareness.

For more information, please visit www.tanachira.co.th

#HARNN
#HARNNGreaterChina