HARNN Heritage Spa, a luxury spa brand under the HARNN Wellness & Hospitality group, has officially opened its first branch in the Middle East region at the InterContinental Durrat Al Riyadh Resort & Spa in Riyadh, Saudi Arabia. The spa was inaugurated by His Excellency Mr. Darm Boontham, Ambassador Designate of the Kingdom of Thailand to the Kingdom of Saudi Arabia, Mr. Tanapong Chirapanidchakul, CEO of TANACHIRA Group, and Mr. Marc Reissinger, General Manager of the hotel.

This marks a significant first step for HARNN Wellness & Hospitality in its expansion into the Middle East region. It also continues the group's collaboration with IHG Hotels & Resorts, a leading global hospitality company, to provide exceptional wellness experiences.

The opening of HARNN Heritage Spa in Riyadh is a source of pride for TANACHIRA Group, as it helps to promote Thai culture, massage therapy, and Thai wisdom to the world. Thai massage was inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity in 2019.

TANACHIRA Group is committed to developing its staff's skills and service understanding in line with the concept of "International Mindset with Thai Hospitality". The group aims to deliver the highest value and satisfaction to its customers. It also sees an opportunity to attract new customers in the region who are interested in holistic health, which will support the sustainable growth of the business.

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