Mr. Tanapong Chirapanidchakul, CEO of TANACHIRA Group, was invited to be a special speaker to give a lecture on "Best Practices in Luxury Marketing". He was welcomed by Asst. Prof. Ake Pattaratanakun, Ph.D. (Cantab), Chief Brand Officer and Head of the Department of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University.

In this lecture, Mr. Tanapong shared his experiences, management perspectives, and entrepreneurial spirit in managing various brands under the TANACHIRA Group. These brands include well-known names such as Pandora, Cath Kidston, and Marimekko, as well as brands in the beauty and wellness business such as HARNN and brands in the food and beverage business such as Gordon Ramsay restaurants.

The lecture was aimed at senior students to help them prepare for their future careers.