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About TAN

About TAN

  • Vision & Mission
  • Core Values
  • Company Group Structure
  • Milestones

    • Vision

    Leading dynamic regional fashion lifestyle retailer that deliver exceptional customer’s experience and create long term sustainable value to all

    Mission

    To Customers

    Offering what customers must have that will enhance their good quality lifestyle via exceptional omni channel shopping experience

    To Employee

    Empowering our colleagues to go beyond their potential, to improve productivity based on entrepreneurial spirit and to practice corporate values such that their quality of life can be enhanced and sustained

    To Shareholders

    Providing Shareholders with good return and long term sustainable value creation

    To Society

    Operating business under social responsiveness and environmental awareness in all actions and all countries that TANACHIRA undertakes

    To All

    Embedding good governance while seek for new business opportunities to drive sustainable long term value to all of our stakeholders

    Core Values

    Inclusivity

    In spirit of open - minded to cooperate in every action with helping hands without any hesitation.

    Agility

    Flexible and be able to respond to changes, knowing when to adapt to the different culture of work and be able to change without losing the vision towards the end goal.

    Humility

    Respectful and humble towards yourself and others. Be yourself and be honest with those around you.

    Grit

    Sticking with the Future success, day in day out and work really hard to make that Future a Reality.

    Ethics

    Transparent and verifiable, knows the right to act.

    Company Group Stucture

    As of 11 September 2024
    Click to Enlarge

    As of 11 September 2024

    No. Company Name Business operations Country Year Established
    1 Tanachira Retail Corporation Public Company Limited Import and distribute Pandora products and operate restaurants under Gordon Ramsay group of brands Thailand 2010
    2 Tatler Company Limited ("TAT") Import and distribute products under the Cath Kidston and UNITED ARROWS brand in Thailand Thailand 2011
    3 Tanachira Home Company Limited (“TRH”) Import and distribute products under the Marimekko and GANNI brand in Thailand. Thailand 2015
    4 HARNN Global Company Limited (“HG”) Produce and distribute products and spa services under the HARNN brand group in Thailand and abroad. Thailand 2018
    5 HARNN Heritage PTE Company Limited ("HH") Trademark licensor to HARNN Global Company Limited Singapore 2018
    6 Tanachira Vietnam Company Limited (“TRGV”) Import and distribute products under the Cath Kidston and HARNN brand in Vietnam. Vietnam 2019
    7 HARNN Japan Company Limited (“HJ”) Produce and distribute products under the HARNN brand group in Japan. Japan 2020
    8 Tanachira SEA PTE. Limited (“TRGS”) Distributing Marimekko and HARNN products in Singapore. Singapore 2023
    9 Harnn Greater China Company Limited (“HGC”) Distributing HARNN products in Greater China Greater China 2024

    Our Milestones

    The company was founded to import and distribute lifestyle fashion products. We have also expanded into the spa and restaurant and beverage businesses to complement our lifestyle product business, increase opportunities for future business expansion, and become a regional lifestyle company.

    2024
    • Established a subsidiary Harnn Greater China Company Limited with registered capital of 10,000,000 RMB to expand the business and distribute HARNN products in China, Special administrative regions of China, Macau and the Republic of China
    • The company is appointed as an official distributor of United Arrows, a premium fashion brand from Japan. The distributor contract is for a period of 5 years, effective from 15 March, 2024 onwards. The first store is set to open at the EMSPHERE.
    • Officially launched Gordon Ramsay Street Pizza at the EMSPHERE
    • HARNN Heritage Spa, a luxury spa brand under the HARNN Wellness & Hospitality group, has officially opened its first branch in the Middle East region at the InterContinental Durrat Al Riyadh Resort & Spa in Riyadh, Saudi Arabia. This marks a significant first step for HARNN Wellness & Hospitality in its expansion into the Middle East region.
    • The company has been selected for inclusion in the FTSE SET Index Series under the FTSE SET Shariah Index, developed by the Stock Exchange of Thailand in collaboration with a leading global index organization. This index is designed to recognize companies that operate in accordance with Islamic principles, emphasizing transparency, ethics, and business practices that do not conflict with religious guidelines. This inclusion took effect on June 24, 2024.
    • The company has been included in the sSET Index for the second half of 2024 (July 1 - December 31, 2024), which highlights its steady growth and consistent returns. The sSET Index features high-potential companies in the Stock Exchange of Thailand, serving as a key benchmark to attract investors interested in businesses with solid expansion prospects.
    2023
    • Opened first Cath Kidston Tearoom at Central World
    • Established HARNN Harmony, selling digital tokens both domestically and internationally. Currently, still in developing process.
    • Established Tanachira SEA in Singapore as distribution agent for Marimekko and HARNN brands.
    • The Company's general meeting of shareholders on March 30, 2023 passed the followings:
      • Increased registered capital by 162.5 million baht, resulting in an increase in registered capital from 60.0 million baht to 222.5 million baht by issuing 1,625,000 additional common shares with a par value of 100.0 baht per share, resulting in the number of the company's common shares increasing from 600,000 shares to 2,225,000 shares. The Company registered the increase in paid-up capital on April 4, 2023.
      • Approved the change in the par value of the Company's common shares. From the original 100.0 baht per share to 1.0 baht per share, an additional registered capital was increased by 77.5 million baht, resulting in the company's registered capital increasing from 222.5 million baht to 300.0 million baht and the transformation of the company from a limited company to a public limited company. The company has registered the change from a limited company to a public limited company and registered an additional capital increase on April 5, 2023.
    • The Company has been granted the right to manage restaurants in the Gordon Ramsay chain for a period of 10 years, consisting of: 1.Gordon Ramsay Hell's Kitchen 2.Street Burger Gordon Ramsay 3.Street Pizza Gordon Ramsay and 4.Bread Street Kitchen
    • The company has registered an increase in paid-up capital, increasing from 222.5 million baht to 300.00 million baht on October 16, 2023.
    • The company listed its shares for trading on the Stock Exchange of Thailand for the first time on October 18, 2023 in the service industry group. Commercial business category
    • The company has entered into a temporary contract to be a distributor for the GANNI brand, effective from December 15, 2023, to October 31, 2024. (We are in the process of finalizing a permanent contract. Once completed, an appointment as a permanent distributor will be confirmed)
    2022
    • Launched the first Marimekko pop-up café in Thailand at Central Embassy, which is an entry into the food and beverage business to complement the lifestyle trend more perfectly
    2021
    • Expanding the HARNN business by starting to manage spas under the Wellness & Hospitality business group, which consists of four main brands: 1. HARNN Heritage 2. The Spa by HARNN 3. By HARNN, and 4. SCape by HARNN.
    • HARNN and Vuudh products have started selling on JD.com, a Chinese online platform, to expand the customer base and increase brand awareness in China.
    2020
    • HARNN Japan was established to distribute HARNN and Vuudh brand products in Takashimaya Nihonbashi, Hankyu Umeda, and Takashimaya Yokohama department stores in Japan.
    • Started selling HARNN and Vuudh brand products through the T-Mall platform in China.
    2019
    • Tanachira Vietnam was established to distribute Cath Kidston products in Ho Chi Minh City, Vietnam. Additionally, the company began selling Cath Kidston products through online platforms such as Shopee.
    2018
    • Acquired HARNN, marking an expansion into beauty and wellness business.
    2017
    • Acquired Cath Kidston, a British lifestyle brand known for its distinctive modern vintage prints. As a result, the group of companies has secured the exclusive distributorship rights for Cath Kidston products in Thailand.
    2015
    • Strengthen the brand portfolio by importing and distributing Marimekko, a Finnish lifestyle brand renowned for its unique prints and colors.
    2014
    • Increased registered capital from 2 million baht to 22 million baht, divided into 220,000 common stock with a par value of 10.00 baht per share. This additional capital will be used as working capital for business operations and expansion.
    2011 - 2012
    • Pandora opened its first store in Siam Paragon Department Store and has since continuously expanded to a total of 10 branches, primarily located in city centers and tourist attractions.
    2010
    • The group of companies was founded by Mr. Tanapong Chirapanidchakul. The first company to be established was Tanachira Retail Corporation Limited, which was set up to import and distribute Pandora, a leading jewelry brand from Denmark.