TANACHIRA partners with Atome to introduce buy now pay later

13 May 2022

Tanachira Retail Corporation (Tanachira Group), Thailand’s leading importer and distributor of international fashion and Lifestyle brands, is partnering with Atome, Asia’s leading buy now pay later brand, to improve the shopping and payment experience for its customers through buy now pay later acceptance in Thailand.


Atome is available as a flexible payment option across all 6 brands of Tanachira Group - Pandora, Marimekko, Cath Kidson, VUUDH, HARNN Heritage Spa Krungthep and Scape by HARNN - and its 74 offline stores in Thailand.


Tanapong Chirapanidchakul, Chief Executive Officer of Tanachira Group said, “Over the past 18 months, Tanachira has adopted an online strategy for all of our brands on e-commerce platforms and websites, building our presence on Lazmall, Central Online, Line My Shop and Live streaming via brands’ Facebook fan pages. This has resulted in the growth of online sales between 1% to 13% of total GMV. We also found that our target audience of young customers and Gen Z shoppers has increased as they use online channels as their main shopping destination. To meet this demand, we are pleased to announce our partnership with Atome to provide new payment choices for our customers, allowing them to customise their payments to meet their needs.  With Atome, the new generation of shoppers who like flexible payment options can now have access to the latest personal care products and fashion trends. Shoppers can split purchases into three, zero-interest deferred payments starting from just 20 baht. This will help shoppers make their buying decisions more easily”


Poompong Tancharoenphol, General Manager of Atome Thailand, said “We’re excited to partner with Tanachira Group, the leading importer and distributor of international fashion and skincare products in Thailand. Shoppers can now use Atome when shopping and checking out across all of Pandora, Marimekko, Cath Kidston, VUUDH and HARNN’s physical stores, and enjoy a safe, easy and flexible shopping and payment experience. Atome will soon be added as a payment option on Tanachira Group’s online website checkouts as well. This partnership comes at the perfect time as we approach the festive holiday and new year gifting seasons.”