To Customers :

Offering what customers must have that will enhance their good quality lifestyle via exceptional omni channel shopping experience

To Employee :

Empowering our colleagues to go beyond their potential, to improve productivity based on entrepreneurial spirit and to practice corporate values such that their quality of life can be enhanced and sustained

To Shareholders :

Providing Shareholders with good return and long term sustainable value creation

To Social :

Operating business under social responsiveness and environmental awareness in all actions and all countries that TANACHIRA undertakes

To All :

Embedding good governance while seek for new business opportunities to drive sustainable long term value to all of our stakeholders